Introduction

The ability to dress is science and art, and this art should be learn. For a business woman, this ability is most important, because the impression is made by a business woman, the attitude of visitors, customers, employees and partners to it and to the institution as a whole depends.

The choice of day business clothing depends directly from where a business woman works. A number of professions require uniforms - women who serve in the army or militia, medical workers, Stewardles wear a strictly defined form, and for them the question of day clothes is not worth it. Women working "in sight" - teachers of universities, journalists, employees of state institutions and offices - the question "What to wear" has to be solved every day.

I.Home Requirements for the appearance of a business woman.

It can be assumed that a business woman is planned unexpected business lunch with partners, and she is in jeans. Most likely she would be more confident in themselves if her clothes were suitable for such surprises. Suit, skirt, blouse. Only a good dressed woman feels confident and comfortable.The clothes do not have to be expensive, but certainly neat, solid and well-stitched.

At work it is inappropriate too striking so-called extramoda clothing, bright cosmetics, an abundance of jewelry. Also disrespect for colleagues and visitors would be negligence in clothes, slopiness, provocation.

Currently, in connection with the democratization of the service etiquette, the color range of clothing of business women is significantly expanding (this is not only blue, black, gray), almost all colors are allowed, with the exception of screaming, or, as young people say, "acid" colors.

In business style clothes, preference is given not only smooth clothBut also various variants of strips and cells in gray and gray-blue tones. At the same time, completely undesirable geometric, vegetable or abstract drawings.

There are a number of errors that women allow in clothing designed to work:

W is allowed to determine the selection of your suit entirely;

W tend to exaggerate the value of their own attractiveness (wearing open and tight things);

W admit an excessive parade in an ordinary setting;

W wear clothes made of transparent fabrics;

W abuse attributes male clothes (Dark color of the trouser costume, shirt male style, shoes without heel, men's haircut)

W is overly true to the instructions of seasonal fashion (in the summer they allow themselves to wear tops, breeches, sandals on the boss foot).

The main requirement for the appearance of a business woman is elegant clothing, an attractive hairstyle, discreet makeup and impressive accessories.

It is also necessary to remember that business etiquette does not recommend coming to work in the same suit two days in a row.

II.. Business suit.

Classic English costume is based on business. This is a removed jacket and a straight skirt just below the knee.

Excluded: mini skirts, skirts with cuts on the side or in front, skirt-maxi.

It should be worn only what personally goes to a woman, but consistent with the principles of the formation of a business suit.

An acceptable skirt length is slightly above the knee. If a woman does not want to emphasize anything, then she can wear a somewhat elongated skirt, a trouser suit (if the latter does not contradict the corporate rules). It may be a business calm dress dress. It is appropriate in almost all situations.

The suit of a neutral business style from high-quality fabrics should be in the wardrobe of each woman. In winter, the suit color is chosen: dark: black, gray, blue, cherry, bordeaux. In the spring and summer - bright: ivory color, gray beige, grayish-beige, etc. It should be borne in mind: the suit is lighter, the one should be better; A bright red costume will say others about confidence; Purple suit attaches mystery. The fabric must be a good quality, soft, with a matte surface, durable, the costume must withstand frequent cleaning And perfectly look great. Changing blouses, shoes, accessories, you can significantly change the perception of the same suit. Blouses need to pick up different styles and color schemes, then there is an opportunity to create many combinations. For work "In Presentation" blouses from cheap fabric are unsuitable.

It is known that business suitconsisting of a skirt and jacket is more often intended for the events of the first half of the day. Pants and jacket are good in the evening.

Their business wardrobe is excluded knitting fitting products, fabric products with glitter, from transparent materials. No dedication is not allowed: neckline, miniybank, brave cutout, cut on skirt, bare shoulders, stomach.

A common mistake is that business ladies are put on in summer clothes (blouse, top, dress) at all sleeveless. The sleeves should always cover your shoulders! At the same time, the sleeves should not be a flashlight or too short.

If a woman chose a skirt or dress, then the presence of a panty-color (5-12 Den) of corporal color in any weather is an indispensable rule of business etiquette. Grustovy I. frame error It is the in the summer of their absence.

Shoes can be classic colors, i.e. black or dark brown, but if the costume is light, then you can wear a light (not white) shoes harmonizing with the color of the costume and the same color and texture as the handbag. In the past few years, the favorite shoes of our women and girls are Sabo. But just the Sabo do not combine at all with a business suit. After all, by and large - these are slippers, albeit on heels, is it possible to wear slippers with a business suit?! According to the rules of etiquette, summer shoes with an open heel are allowed, but not with open fingers, no matter how impeccable pedicure. It is not necessary to get involved in shoes with fringe, shiny decorations. Such shoes are rarely suitable for business suit. To work it is better to use middle-heeled shoes (about 5 cm).

Denim and leather clothing is excluded. The first is considered rather a worker (for workers and students), the second is too provoking.

For business clothes, some types of fabrics are not used, such as velvet, taffeta, chiffon, lace, shiny fabrics - atlas, pass, and do not adorn with brilliant crawling embroidery beads or artificial pearls. Businesswear should be comfortable and functional. Comfortable clothing allows not to think about it, and therefore feel confident.

III. Business hairstyle and decorations.

To work in the office, approaching short-lived haircuts (but not defiantly shortly), Kare, Seisson, etc. If the hair is a little longer than shoulders, then they are better to collect them using the hairpins and good dear hairpins. If a woman works in a creative organization (publishing house, advertising agency, etc.), then long hair, laid in impeccable hairstyle, are completely allowed.

The main thing is that the hairstyle is strict and elegant. Long loose hair is not welcome. Important "width" hairstyles. If a woman has a huge cockpit, they also need to neatly lay.

It is not necessary to conduct experiments from painting hair - brightly colored hair reduce the authority of a business woman.

In our offices, it is customary to wear small earrings, purses or clips in the ears.

If in Europe there is a rule: "Up to 6 pm - jewelry," we are quite acceptable natural gold and stones, but we carry diamonds even in our business etiquette.

You can wear silver jewelry if they are suitable for a suit, but it is impossible to wear silver and gold at the same time. On each hand, it is customary to wear one ring. On the neck chain with a pendant (or without) or modest beads, also combined with a suit.

In business etiquette, there is a rule: "Wear a little jewelry better than overloading them."

Piercing is excluded (several earrings in one ear), a chain on the leg, a tattoo as decoration, hanging earrings, ringing bracelets and generally bracelets. Only a thin chain on hand is permissible.

Manicure is desirable French, i.e. The resulting part of the nails is elected, and the nails themselves are covered with colorless varnish. Not allowed bright colors varnish. Completely excluded the SIZY, bloody-red or black nails.

IV.. Business Makeup and perfumery.

For business etiquette, too defiant makeup is unacceptable. But the complete absence of cosmetics on the face is also not desirable. Rarely, Nature is so favorably, which allows women to do absolutely without cosmetics. Makeup paints It is better to use close to natural. Makeup, especially in the afternoon, should not rush in the eye.

In Russia, historically focused on his eyes, and the eyes were decorated (and decorated) with shadows, injected, painted in mascara. Little, unfortunately, we do not always pay due attention. In Europe, focus on the tone of the face, eyebrows and lips. The tone of the face should be fresh, eyebrows - well-groomed (decorated, i.e. hidden, and tinted), lips - tinted, and certainly arranged in front of this with a pencil. The main thing in makeup is a sense of measure and choosing your style. Day makeup should be moderate, especially in hot summer days - A layer of shadows for the age, a tone cream and powder must be extremely thin, and the mascara moisture-resistant so that they do not appear under the bottom centuries "treacherous" black stripes. The ability to impose makeup is better to learn special.

Perfume belongs to the most intimate view of perfumery, so the woman itself will choose them. It should be remembered that the fashion figure is often changing, but this does not mean that you need to immediately buy a new fragrance, it can not be at all.

It is important to choose "your" fragrance, and it should not necessarily be the only one, since different odors correspond to different mental state and different toilets, and comply with the use of perfume. simple rules: Spirits are applied on the skin, not on fur and fabrics.

The golden rule when using spirits - moderation.

Conclusion

So, to be successful and professionally perform your role, you must necessarily comply with this role externally. This is achieved by appropriate behavior and appearance. .

Many people think that a woman to succeed in the service must be imitate in men's clothes. This is not true. Men's and women's clothing cannot disappear. As soon as the woman tries to become a man, she will immediately lose.

Partner for communication should see at the same time and a business person and a woman. Men appreciate in a woman except business qualities external attractiveness and femininity. Therefore, it is not worth the impression of the "gray mouse". However, the opposite tendency should not prevail - prevailing femininity over businesslikeness.

It is necessary to remember the one rule: you need to dress for the work you want to get, and not for work that is.

If a woman wants to stay all his life on the second roles, then she can wear jeans, knitted blouses, mini skirts, etc. non-color clothes.

The manner is dressed also depends on the position and functions that the business woman performs, i.e. Secretaries, managers, vice-presidents and president should look different.

Bibliography

Ø Secretary directory and office managers, ed.D.MFER,

2002-2005;

Ø encyclopedia etiquette ed. Astrel, Moscow, 2006;

Sh Gareeva A., Journal "All for Office", 1997;

W Homefamily.rin.ru;

W Soloviev E.Ya. Etiquette business man. Minsk. 1994

Compliance with business etiquette in the office plays an important role for his employees. This is especially true for women. Although we have long been equal in rights with men, we work with them on a par, got behind the wheel and began to occupy leadership posts, and some of us even managed to get to the top of the authorities in government. But, nevertheless, it's still very hard for us to rest in the sun in the harsh world of men.

To be under the close attention of colleagues, feel that everyone is waiting for, when you do at least a slight thing - all this makes it constantly in suspense and requires great efforts to not show the species, or as they say card players "keep Poker Face". First of all, under the scope of public opinion is your appearance, And if the atmosphere in the office is tense, then the inconsistency of your species with generally accepted canons of the office dress code gives an extra reason for discussion. Therefore, business etiquette plays an important role for a woman who seeks a successful career and recognizing himself from colleagues.

The appearance must comply with the Rules adopted in the company.

It is true in the old Russian proverb: "They meet the clothes, the minds are accompanied!". The first thing that rushes into the eyes is an appearance, so in most cases its inconsistency of the standards adopted in your company and standards may be a serious obstacle to the career ladder, and it will simply make an uncomfortable work in the office.

Bring ...

So, cute ladies take note of the requirements that are presented in the business environment to appearance. Your clothes should look at least, good and solid, but it is absolutely optionally to be expensive brands and famous brands. The quality of things will look in the eyes of colleagues / business partners more advantageous than those exposed to show a fashionable logo, reporting to everyone and everyone that you can afford it is expensive to dress.

For office and business negotiations, candid outfits with deep neckline, denim and leather clothing, excessively tight knitted things are unacceptable.

In the wardrobe of each business woman there should be a classic suit, consisting of a fitted jacket, trouser and straight skirt / pencil skirts. Skirt length should be given much attention, uniquely excluded mini and maxi, skirts with cuts in front or side. The optimal length of the skirt is a bit above the knee. Also, costumes can be eased, replacing the jacket vest, the addition to them can be blouses without too volumetric collars, jabs and all sorts of decorative elements. The blouses should be from the opaque tissue of good quality, the color range of them can be different, but even in the warm season they should be with the sleeves, even even shortened. It is desirable to give preference to a calm pastel colors.

Now there is a large selection of different dresses that are quite suitable for the office, given the fact that they, as well as skirts, have an acceptable length, style and "office color". By the way, the dresses can later take the leading position in your wardrobe, since the choice of one dress takes less time than the selection of skirts and blouses combined with each other.

It is also worth remembering one important rule of office dress code: business etiquette prescribes women, regardless of the season, wearing with dresses and skirts of bodily colors. Although recently this rule was lost somewhat, and in the offices of women's legs, they set out various colors, but still do not be too carried away by a variety of stocking products, restraint will always be welcomed than screaming the distround, although trendy shade. Many companies also establish strict requirements for their employees, so that in the summer time they also wore tights, here as an alternative can use stockings.

The color scheme in the clothes has recently expanded and has practically no boundaries, the exception is "acid" and too saturated tones, as well as the "business" tissue to the cell, striped, with a small non-latch pattern.

The preference in the shoes should also be given to the classic, the middle-heel shoes with a height of 5 cm, black, beige, gray or brown - the most perfect option, in the summer it is allowed to wear open shoes in the measure, it is impossible to wear it in any way, and it is also necessary to remember Perfect pedicure.

Dress right - and your beauty will always notice

Hairstyle and makeup business woman

Speaking of appearance, it is impossible not to mention the hairstyle and makeup. Their choice also needs to be approaching well and take into account the whole image as a whole, creating your business style. The hairstyle must be neat and strict, in offices it is not customary to walk with loose hair, so if you are long or middle length, they need to be collected. Contact your wigmacher for help, it will show you various variations of simple styling and offices for the office that you might do in the morning. For business style, hair painted in bright tones is completely inappropriate.

The image of a business woman should be restrained

Makeup Woman working in the office must be preferably easy and not to rush into the eyes. Tone, natural blush, mascara and not bright lipstick - here is the basic day MakeupOf course you can apply and shadows pastel tonesBut the layer must be thin.

Be sure to be well-groomed nails, here you should give preference french manicure with non-market

As an addition to the image of a business woman, you can wear decorations, but you need to observe moderation in their quantity: or earrings and ring, or pendant and ring. Permissible to wear decorations like from natural stones and precious metalsand jewelry.

And of course, speaking of a modern business woman, it is impossible not to affect the topic of accessories ending its image. Handbag, phone, organizer, business card, good handEven the keychain for keys should not be ignored. Everything should reflect and emphasize your business status. Here again it is appropriate to say about the quality of things, their solid appearance and style to be seen that these items serve for a business woman who knows the price of things and can choose from the whole manifold.

Well, now, by defining the image of a business woman, you should go to other important aspects of business etiquette. First of all, this style of business communication is included here and proper behavior In the office, negotiating, communicating on the phone and at meetings. In this case, the requirements are the same for both men and women. Competent clear speech, a confident voice, and indeed confidence should be present in each of your features: gait, facial expressions, gestures, calm behavior and light smile will allow you to create an image of a business person, a competent specialist who can defend its point of view and knowing the price.

Several examples of stylish clothes for a woman to work

Workplace

Also an integral feature that will complement the image of a business woman is competent and correctly decorated workplace. What is there to be treated, we all want to decorate the place for which we work, all sorts of frames with photos of relatives and cats, statuette, flowers. Undoubtedly, all these little things are very decorated with a workplace, making it so cozy for you, but at the same time, filling your table, these trinkets distract from work and do not match the office atmosphere. They can also create the effect of frivolousness and completely destroy your entire business image.

Therefore, making up your workplace, you should be guided by the principles of practicality and ergonomics: all the most necessary and necessary for work at hand, personal belongings in the bedside table, the exception can make a phone and a notebook, keep your mug or a glass from which you are in Breaks drink coffee / tea, it is also impossible.

A business person is distinguished by punctuality both in the arrival of work and in performing working tasks. In business circles, as you know, time is money, so your delays will potentially be regarded as a loss of money by your company, and you will tell you about how about a person who cannot be reached. So work out the habit of being punctual, and this quality will serve you on the path to career vertices. Here you can remember one golden rule "from the first time, right and exactly on time", it applies both for work and to build a business woman as a whole.

Then it is worth talking about such, it would seem at first glance the little things as a greeting. Meanwhile, the ability to properly welcome in business circles is highly appreciated and from the first minutes will help you create a business person's impression about you. Welcome to each other business partners are assumed to be handicraft (here again we will remind myself about the manicure), but not depending on the man in front of you or a woman. If business negotiations pass in your office, then the first hand for greeting should be stretching, thereby showing the hospitality of the host, it will not be superfluous to smile slightly at this moment and say a couple warm words, having to top business, but at the same time friendly conversation.

During the negotiations, appearance and manners are crucial

If you have to negotiate with the company's partners, then the following recommendations are for you. The habit of touching the hair immediately gives out frivolous nature, so, constantly correcting the hairstyle, clothes, you risks seem in the eyes of the opponents of non-serious, but your behavior and appearance at the moment are your company's face. On business negotiations it is necessary to show their oratory, so confident, clearly set about which was mentioned earlier, is now particularly relevant.

Also, we should not forget about the ability to listen to the opponent, without interrupting it and not showing any excessive emotions. Respect for someone else's opinion and the ability to show themselves a competent specialist, dealing with the essence of the issue being solved, will help you to adequately negotiate and strengthen your reputation as a business person in colleagues and higher management.

So now, cute ladies, when you have an idea, which means business etiquette for a woman, you can safely begin to follow and use for your self-affirmation at work and rapid career growth.

Video - Business Woman Image

The only thing you need to know about the ethics in clothes is your clothes should look applemented atmosphere, time of day, match the season and be you in size.

About the weather is simple. But learn how to match the situation is more difficult, especially if you do not have to be in some places in some places, where it quickly recognize its owner. The style we choose a lot about our social status, material situation, habits and lifestyle.

And do not say that it is not! And the books are full of examples of how warmly will be taken in society if you are dressed inappropriately. Moreover, the whole of your image is read almost instantly and causes the appropriate reaction.

Evening dress in the afternoon looks as inappropriate as sportswear outside the gym. Bright makeup on the young lear makes it older and coarse - and the girls are then surprised why guys behave, to put it mildly, not quite adequately.

Funny and clumsily looks like a full lady, squeezed in a dress for one and a half size. It does not make her slimmer, but on the contrary, emphasizes and demonstrates all the flaws of the figures. You will find information in this section of the site about these and many other subtleties.

How to find out a business woman?

You can recognize the future business woman in school: this is a girl who is capable, but, according to teachers, sometimes with the hooligan sacks. And in fact, she just protests against the school Mushtra, fights for his freedom, striving at the same time to knowledge and power. Often she behaves like a boy because it is already in adolescence Inhibits the difference in the requirements for two floors.

She proves his right not to be Pinky, as it is often required in school from girls. And the study is given to her easily, even if she sometimes does not teach lessons.

The first difficulties appear at the Institute. Often the Reception Commission acts, as it is called, on sexual basis: girls are given less preferences on the exams than the young men. As one old professor said,
"Why waste time on the young lady? They still will marry secured men, they will not work, will take care of the house and children.
Only from the youth can be brought up by real scientists, and they do not feel sorry to spend time and strength. " Alas, this is the view of many teachers of the Higher School, especially the fanatics of their case. But the future businesswoman is not at all going to limit yourself to diapers and cuisine! However, teachers will not convince, and therefore the girl is sometimes more difficult to enter the institute than the young man. Especially where young people are few or where the specialty is initially considered "male". And if such a girl still breaks through and comes, then you can be sure: intellectual abilities She is much higher than those young men who were accepted with her. During the student, the business woman begins to ensure financial independence.

The scholarship of it is often not increased, but the most common (because its assessments do not reflect its real level of knowledge), but it works practically during study. In addition, there is an active social life.
After all, besides the fact that it has a high intellectual potential, it is also a lady of energetic and energy trying to spend not on trifles, but to achieve something defined in life. In particular, doing social activities, she lays the foundation of her career and satisfies his desire for power. In former times, such girls became Komsomolsky leaders, now they begin to make their way to business from a student bench.

Women from youth aimed at their career usually do not happen to get a family. They confidently go to the marked head of the head.
They do not think about the family, putting it out for later. They start closer to 30, having received a position. Since to achieve this position they had to make much more mental and volitional efforts than men, then at this level men surround them, which women themselves seem unworthy of them. Such women want to see a strong, succeeding person next to them, but just such men want to see in a woman tenderness and weakness.

Business woman, ideally, this is a bright person, she feminine, not cruel and is not cold, intellectually and physically active, decisions takes itself, but perfectly catches the mood of others; She is inconsistent with the petty maintenance of subordinates. She is ready to risk, purposeful, confident in herself, responds with dignity to criticism, comments and even insults. It is able to quickly switch from one social role ("Head, Business Woman) to another (" Daughter, mother, wife "), confident in understanding, support and help from her husband and children. The climbing of the stairs of success turned out to be hard and unsafe. A business woman must constantly prove to himself and others that he is doing his own business. Approximately 1/3 of all the nervous disorders of the business woman comes from the collision of their role of the head at work and performer at home.

But a woman has a number of advantages by implementing which it can become a successful leader. The leader's woman has a more subtle social intelligence, she thinned the nuances of relations, including the attitude towards himself. She knows how to evaluate and predict the behavior of other people. True, it is more than men, having listened to the danger to go on their emotions. And hystericality and leadership are incompatible things. A woman has a greater contact and practicality of thinking. If a man is inclined to build long-term plans, count on the long-term perspective, then the woman prefers the specifically guaranteed result, "here and now". Woman better than a man controls his own and other people's mistakes; She, as a rule, better formulates his thoughts and expresses ideas. It is noticed that it is less than men react to courtship and sexual attractions in business relations. She clearly distinguishes the business and entertainment.

Business communication style.

To be perceived as a person, it is necessary, first of all, to be.
A person who has solidity: intelligence, own style, its own position, will certainly be perceived as a person. The fact that the man reacts to your sexual attractiveness is quite natural (by the way, sexual appeal acts positively not only for men, but also on female representatives).

Absolutely assets, men, as a rule, give very low estimates. If your business partner is a woman, then she will most likely cause a negative reaction, an excess elements of sexual provocation in your clothes or behavior. Any formal relationship suggests greater restraint. There are a number of rules, the execution of which allows you to configure the interlocutor (regardless of his / her sex) on the business style of communication. Let's start with the appearance.

During business negotiations and meetings, your posture should be simultaneously free enough and restrained. A woman who came up on the edge of the chair, convulsively clinging to her handbag, shows all his appearance shows stiffness, constraints, insecurity. Too-free pose can be perceived as evidence of your disconnection.
It is better to sit straight and freely gesticulate within the so-called intimate zone with a radius of about 45 centimeters around your body. Bag is better not to keep kneeling, but put or put next to you.

It is necessary to look benevolently and carefully in the face of her companion, showing that you wonder what he says. At the same time, if you have a business relationship with the interlocutor, then your glance is sent to the upper part of the face, just above the eyebrows, and for notation - episodically look into the eyes (a long gaze in the eyes, can cause your interlocutor's feeling of discomfort). In an emotional communication, the look automatically moves from the eyes into the lower part of the face - it is immediately felt.

Features of your voice are also important in communication. If you have a high voice, try at least so that it is not sighty, since in this case you can call the interlocutor an irresistible desire to climb and shut up your ears. The high voice of the voice is very annoying and tires, it is associated with a voltage or with dependence. Therefore, try to make your voice chest and enjoyable, lowered it as much as possible. But do not speak too quiet and uncertain. Are you so afraid of a source! Also bad too loud, stunning companion voice.

Tempo speech

It is best to perceive a measured tempo of speech when you allow yourself to do small pauses, showing that before answering something, thinking about heard. Immediately appears the feeling that you are "reasonable". It is too fast to speak too quickly, overwhelming the interlocutor of information flows. He may not immediately understand what such a grand project you inform him, and maybe it will interrupt you and ask to repeat everything first. Losing time, and most importantly, - give you to understand that you are a small person, dependent and try to manage everything as possible to say everything until you were kicked out. Increased tempo of speech is always associated with dependence and frivolousness. And if you speak too slowly, then the tired of your interlocutor: everything is already clear to him, and you still finish the phrase.

HANDSHAKE

In business and political circles, it is customary to greet hands.
Handshake - traditionally male greeting method. Most women, he causes light discomfort, because it is unknown in advance whether her hand will vigorously shake as a part of a party or try to kiss. In order to avoid confusion and awkwardness, it is better to feed your hand in a vertical plane (as for fire), nor in the horizontal (for kissing), and in an intermediate position at an angle to the plane: you want to kiss, you want to press. The handshake must be concise, and quite energetic.

BEHAVIOR

Never fuss - it makes a bad impression in any case. If, coming to a business meeting, you quickly succeed in the office, typule greeting, the fussy is handing some important documents, while something dropping, then consider - you disappeared. It is much better to enter, not in a hurry, quietly greeting, inquire where you can sit down. Do everything without a fuss, excessive frequency in plastic, speech, facial expressions.
In a word, behave as if you are a chic, luxurious woman and can afford not to hurry. Smoothly sit down, slowly take items, lifting them as if they were alive, calmly talk - that you will surely make a pleasant impression on the interlocutor. Be friendly, open, restrained in emotional manifestations, do not demonstrate excessive assertion and self-confidence.

Geasticulation

Here, as in many things, the golden middle is good. Signs should be proportionated by speech rhythm and approximately match what you are talking about. The more formally communication, the more restrained should be gesture. But at the same time, its complete absence is perceived as stiffness. Avoid neurotic gestures testifying to your embarrassment and nervousness: picking in the ear, under the nails, scratching, the correction of clothes, hairstyles. Most people do not even suspect what great importance in the conversation are gestures. The gesture can report much more information about us than we want. Gestures too often give us and the unreasonable use of some gestures sometimes leads to an undesirable result. Therefore, to arrange an interlocutor to yourself, use the offering gestures in the conversation, allowing you to see your palms.
This is evidence of your openness. But negative, pressing gestures should be avoided. The air is resolutely by palm, you can call the interlocutor an unpleasant feeling that you do not want to agree with him.
If you are not going to put pressure on the interlocutor and in the end, flip it as a fly, - do not press the table with palm facing down. Do not squeeze the fists during the conversation and do not poke the mentoring in the interlocutor with your finger. Also forget the rejecting gesture with the palm: "A minute! I haven't said everything yet! ", Showing that you wish to continue your wonderful monologue, and he let him listen. At the interlocutor, this gesture will cause the feeling that you do not want to talk to him, and will increase the distance between you.

DISTANCE

Now let's talk about the distance establishing between people in any business conversation. Each person, depending on personal emotionality, determines the distance suitable for this case. Emotional people seem closest and clear, compounded and restrained postpone the interlocutor for a greater distance. The reduction of the distance says Live Mimica, when playing eyebrows, shake, smile, living intonations, discovered poses. As soon as the interlocutor wants to increase the distance, he immediately stretches, turning his face into an impenetrable mask, and begins to broadcast the impassive voice of the reproducer or television speaker. If you deliberately want to increase the distance, start just more often than you need to make the interlocutor by name and patronymic. In general, time from time to time mention the name of the interlocutor in the conversation is necessary. If you, chatting with a person, two hours in a row, have never called him named, he can suspect that you generally forgot what you are talking to. The use of bureaucratic, cumbersome or outdated verbal structures like "of course",
"Certainly" causes bewilderment, increases the distance and indicates a rather cool attitude. Therefore, it is necessary to always try to take into account the mass of the nuances in the relationship, playing which, you can find the optimal style of communication, arranging both interlocutors.

WANITE THE SITUATION

Imagine that you come to negotiations, to the room where there is no air conditioner, or you are planted for a lower seat than your interlocutor, or face to the window, because of what you see only a dark silhouette on a bright background. You are delivered in disadvantageous conditions, pressure on you.
In this case, feeling that you are inconvenient, tell me that you would like to recover, referring, for example, that the light beats in the eye. If you do not go to the meeting, it is better to give up negotiations. Conduct the situation and manage it. I hope that the above councils will help develop a seasoned, devoid of fuss and unnecessary attempts to show all their advantages of behavior. This style will help you, on the one hand, comply with a certain distance, and on the other hand, to demonstrate interest and readiness. Remember, the more something true in man, the more he is free in his behavior, the less he needs to portray something.

Business woman clothes.

Previously, there were no business women in our country - only party and trade union workers. They dressed, respectively: "School" costumes and modest throat blouses (option - bow on a bust). As a classic sang, "And my wife, Comrade Paramonov ..."

But now, Russia is now confidently entering world leaders in the number of business and elegant women. The success of the enterprise is largely depends on how businesswomen is dressed.

What should be her suit?

Boring, predictable and flawless - It is these definitions that are indispensable for a female business suit, the famous Moscow stylist, Creator-director of the Koty group from the famous company Margaret ASTR
Andrei Moonoves.

The main danger that lies with a woman when choosing a business suit, its hyperroductionality. A business suit demonstrates not only the financial capabilities of a business woman, but also her upbringing, taste, knowledge of business etiquette. Therefore, a woman should always remember the rule: if you are doing business, you need to be ready to go for certain sacrifices in fashion.

Despite the fact that already thirty years old the silhouette of a female business suit remains almost unchanged, the suit itself constantly undergoes cosmetic adjustments. This is due to the evolution of the Concept itself.
"classic". Classic style Nowadays, it is obvious to moderately free, democratic lines allowing the combination with other styles.

Some democratization of the classics manifests itself primarily in the free seating jacket. It is attacked - but slightly, and this is not accentuated.
Everything else is rigidly not regulated. The jacket can be double-breasted, and one-breasted; Before, below and above the thigh line. Buttons - necessarily real bone or tight fabric, leather. It is desirable that they were the same color with a suit. Clasp can be a caliper (inner), like suits from Chanel. Shoulder slightly expanded and slightly raised, but no more.

What do not apply to the new-purpose liberation, it is on the skirt.
Here for the innovations of the taboo. The skirt must be a straight, narrowed book, fickling hips, with a cut from behind no more than ten centimeters.
The classic skirt length - until the middle of the knees. But it can be slightly above the knee, and just below. The length of the skirt until the middle of the caviar is good only for women having problems with legs.

Golden and silver straps on the skirt are excluded. And, on the contrary, leather straps are welcome handmade With the logo of famous firms.

Pants purely classic cut, slightly narrowed down. A sign of a movietone - trousers in tightness.

A large role in the competent choice of a female business suit is played by fabric and color. Preference is given to smooth fabrics - English twee and wool, as well as satina, matte silk, velvet and book. Viscose and all sorts of stretch are excluded.

The color scheme is not made: gray, beige, a variety of shades of dark blue, deep burgundy, brown and black.

It must be remembered that the same color and texture of fabric can be acceptable on one business event and completely unacceptable on the other.
For example, a cotton-based suit can be put on only if you are with a business partner with breakfast or dinner in the outdoor restaurant. In a suit of pure and white, you can only appear in the summer on dinner.

A suit in a subtle strip is suitable for official events in the afternoon.

Special attention when choosing a female business suit should be paid to the manufacturer.

Best buy business costumes from such famous firms as
Armani, Max Mara, Lanvin, TrusSardi, Cerruti, Robert Barton, Betty Barclay,
CHANEL, GUY LA ROCHE, - Calm, invisiding, corresponding to canons of business etiquette things.

But the villages of Versace, Dolce & Gabbana, fashionable Gucci, Moschino, Japanese fashion designers for business meetings are less suitable for business users. Their models are more suitable to the representatives of Bohemia.

If you are invited to dinner, appropriate outfits from Valentino and Gianfranco
Ferre. The main thing: collectible things from the last podium shows for a business woman are not suitable. Her business suit must be immaculately boring, simple and clear, like a crust of a stalk bread. Ideally, if a business suit is sewn specifically for a specific woman in the fashion house of a famous designer. The second such costume you will not meet; It will definitely be a firm logo indicating the person for whom the personal model is sewn.

It is known that a business suit, consisting of a skirt and a jacket, is more often intended for the events of the first half of the day. Pants and jacket are good in the evening.

Black business suit is good or for evening business meetings, or for official public speeches.

Anastasia Gareev about the image of a business woman.

It is no secret to anyone that in the world of business people is extremely highly valued to a serious attitude towards their image and to maintain a favorable image of their firm. And it is not surprising, because among the most important components of the business are interpersonal contacts. The success of communicating directly depends on the ability of people to file itself and leave a good impression.

You can know all the books of Carnegie's business books, however, a spot on a skirt or too bright lipstick will drive all your attempts to influence the business partner. You can be seven spans in the forehead and very well understand the subject of your business, however, charming curls will become a stumbling block on your way up the service stroke. While the knowledge and application of at least the basic laws of business image and business etiquette are able to turn you into a true business lady (of course, if you have a well-known share of business grip).

So what is the image? Leaving aside all the complex socio-psychological and philosophical concepts and definitions, it can be decomposed on quite concrete components. Your clothes, hairstyle, makeup, gait, manners, speech, place of work, apartment, car, cottage, husband, children, pets (however, like the absence of any living nature at your home), your habits, taste addiction, attitude to alcohol , literary preferences (or absence), love (or indifference) to art, etc. - All this works for your image (or against it). From one of this listing, the head can go around and the impression may arise that you can not cope with all this. However, it is not necessary to lower your hands and impose hopes on the imageaker (however, if financial capabilities allow, why not?). But it seems to me that the clients of the image maker for the most part of the man (here who really is difficult for their nature!). And you - a woman, so the natural flair is inherent.
(intuition, sixth feeling) How to look and behave. In this you have a huge advantage over strong sex.

One of the bricks of the image of the image is clothes. We are accustomed to focusing on the second part of the expression: "Meet the clothes, and follow the mind." Of course, partly it is true. But why wait until your partners and interlocutors appreciate all the subtleties of your mind? Is it not better to immediately present them business card His seriousness and respectableness? After all, the first (favorable) impression will only contribute to the assessment of you. In addition, the style of your clothing can affect the attitude towards you and the fulfillment of what orders will be entrusted to you. Of course, men (due to the conservatism and stereotype of thinking) is much easier to constantly wear some business uniform. For women, clothes are, first of all, a way of self-expression. And although they have to take the rules of the collective, sometimes there is a need to stand out, and certainly selflessly orange or lilac. However, remember that the following thought can be played in the head head: "Can I entrust an important client to the flower?"

In general, if you work in a solid firm or want to take a vacant place in it - dress up so as not to shock others and not to insult your view of the company. Newest squeaks, visges, sobbing and other fashion conversion (if you are their fan and sequence) are capable only to cause bewilderment among employees (and this is at best). But a win-win version has always been a classic. A couple-triple of flawless costumes, several elegant, but strict blouses and classic shoes - it is almost enough to create the desired image. It is very important to master the art of picking elements of clothes and accessories. Then you will be able to create a variety of compositions, and you will not make the same dispute. Your assistants in the struggle for elegance - shawl, brazers, lung scarves and, of course, ties. They can be tied up and drape the most different way, depending on the task and the inspiration you have posted. Not good, but a fascinating game with accessories will allow you to always feel in your plate - on a business meeting, on a buffet, at a conference or at dinner with the chief.

Regarding the relationship to clothing in the world of business people I remember one curious story. The Russian Translator, who worked in the US headquarters, said that the appearance of employees is there the object of constant control by special employees. So, at the entrance to the building there are women who stop and send home all those who, in their opinion, is properly dressed. Moreover, it can occur with one person 2-3 times a day until his clothing accepts a proper form. All women there are obliged even in a 30-degree heat wearing tights, closed shoes on heels, change at least once a day. Blouses.
Dresses, sweatshirts, trousers, long skirts And other furnishings of our compatriots are wardrobe. Perhaps and we would be worth taken from them an example.

Let me go to the next image element. You will agree that there will be no effect from the most respectable clothes, if you do not have hairstyles. And if you are a businesswoman, then in the workplace you should not demonstrate all the beauty of your hair, they are blunting them on the shoulders or winding the stunning curls. The rules of the etiquette of the business world prescribe a woman to have short haircut And not a sophisticated hairstyle, but the hair of the middle length (not lower than the shoulder line). However, if you do not want to part with "Maidest," marsh, "will have to take care that your hairstyle does not cause associations with a crow's nest or your head was not like the head of the beach girl from the calendar. Hair color You can choose depending on your goals and intentions.
Of course, the red, purple and their shades will play only against you. But it is known that a woman-manager with dark hair involuntarily causes respect for himself, the blonde is also popular and a benevolent attitude from subordinates. So if you are a person leading, if you are accustomed to being a mistress of the situation and keep the brazers of the board in their hands - your color is dark. If the style of your leadership is more democratic - light tones will only contribute to this.

Correctly made and the corresponding makeup case can not only emphasize your natural charm, but also become one of the factors of a successful career. And, on the contrary, appearing once in the office with the face of A la "Woman-Vamp", you risks hard to run into impartial remarks. It is difficult to give general advice, because the face of each woman is individually. However, avoid screaming colors and abundance of cosmetics. And common sense and feeling the taste will tell you the right tactics.

Is it worth repeating the capital truth that neither clothes nor hairstyle nor makeup will make you respectable if you can not wean yourself gnawing your nails or tick your nose. Remember the heroine of Audrey Hepburn: good manners turned the street girl in real Lady! And if your parents did not bother to instill them in childhood - it's not so scary. Gait, Mimic and gestures are just as amenable to changes like clothes or hairstyle.
Look at yourself in the video. Do you like all? If not, then you will at least know what you need to work.

An obstacle to the way to success for many is their own speech. Too fast (or, on the contrary, too slow) pace, swallowing or burning words, lispness - very unpleasant things.
Especially for those whose work is associated with telephone talks, meetings and conferences. However, only a minor part of people has organic defects (abnormalities of larynx, nasal and oral cavities), due to which they cannot speak correctly. The rest are simply lazy to make a voice. If there are problems with diction, your perseverance is associated with the efforts of a rhetoric specialist or a book about how to speak correctly, will make their job.

And finally: all the components of the image you choose only then are combined with each other and are perceived naturally when they are spiritualized by your internal content. And if your desire to success is sincere and supports daily labor, you do not have to raise your nature, you have been used to a new image. Just at a certain stage of my career, you will understand that you are already the same business woman, the image of which I blinked your consciousness so long.

Conclusion.

Business etiquette is the established procedure for behavior in the field of business and business contacts.

Etiquette, if you understand it as an established procedure for behavior, helps to avoid misses or smooth them with accessible, generally accepted ways. Therefore, the basic function or meaning of the etiquette of a business person can be defined as the formation of such rules of behavior in society, which contribute to mutual understanding of people in the process of communication. The second value of the etiquette function is the feature of convenience, that is, expediency and practicality. Starting with the little things to the most general rules, etiquette is an approximate system of life.

One of the first rules determining the etiquette itself - to do so is not because it is so accepted, but because or appropriate, or convenient, or simply respectfully towards others and yourself. Etiquette is one of the main "guns" formation of the image. In modern business, a considerable role is given a firm role. Those firms in which the etiquette is not respected are very much. Where there is a etiquette, above performance, better results. Therefore, you always need to remember one of the most important postulates, which knows the businessmen of the whole world: good manners are profitable. It is much more pleasant to work with the firm where etiquette is observed.
Almost all over the world, he became the norm of activity. This is because the etiquette due to its vitality creates a pleasant psychological climateA contributing to business contacts.

It is necessary to remember that the etiquette helps us only when there is no internal tension that is born from attempts to do according to the rules of etiquette, what previously we have never done.

Bibliography.

1. Anastasia Gareev, Magazine "All for the Office" N 19, 1997
2. Alekhina I.V. Image and etiquette of a business person. - M.: EEEN, 1996
3. Sarmatova Ksenia "Women's Career"
4. "Mother's daughters" No. 18, September 1998

Etiquette business woman. And what to understand this?

\\\\ secretarial business. -2004. -№5. - S.52-55.

Create an image of self-confident man

Four Basic Conduct Code

Rules of greetings and presentation for women

Women's behavior manners

Criteria for selection of clothing

Modern businesswoman wardrobe

Accessories, hairstyle, makeup

Several tips "Chef in a skirt"

6) Do not let fashion dictate your skirt length;

7) Do not remove the jacket at work;

8) Do not carry glasses in trendy rim;

9) Drink moderately on cocktails and official dinners;

10) Do not buy clothes for work.

Eight rules "always" when choosing business clothes:

1) wear a suit with a skirt in the working hours;

2) Shate new suit taking into account the specifics of the work;

3) we carry simple middle heel shoes (4-5 cm);

4) wear bodily color stockings;

5) Wear a coat and a placket covering a skirt or dress;

6) Use a good knob;

7) on the exit on weekends, wear good quality sportswear;

8) Before dressing, think about who will have to meet and what to do.

A woman definitely enjoys much greater freedom in the choice of a style of clothing, textures and colors of the fabric, than a man, whose clothing in most cases is monotonous. This presents a woman more opportunities to choose such styles of clothing, which most correspond to its individual tastes and are suitable for the features of her shape. It should be remembered that a good style of clothing should emphasize the corresponding beauty of the forms and correct the existing flaws of the figure.

A conservative suit was and remains the main object of the wardrobe of a business woman. You can select five types of suits:

The suit of the first type is the traditional attribute of the wardrobe. It imitates colors and design. male costume, Jacket can be with lapels and without them. Jacket with lapels is suitable for work in the company, in the state of which men prevail, jacket without laccanov is good in all cases of life. If you are going to an interview to the company, the business sphere of which is unfamiliar to you, the color of a suit with a jacket without lackans should be dark blue or gray;

Second-type suit is different bright color - red, purple, raspberry, purple or spectacular pattern. It can be made of fabric into a large Christmas tree or with a pattern in the form of a large cell;

Third type suit is a stylish, professional model. Various color shades and cutting determine the creation of an image, symbolizing the softness and femininity of a business woman. The jacket of the costume of the third type is usually without blouse;

The fourth type includes exquisite costumes of pastel tones (pale yellow, creamy-white), sophistication and femininity of which emphasize small collars from velvet, original decoration of cutout or sleeves. It is believed that such costumes are appropriate only in the warm season;

The fifth type of conservative costume prefers successful business women. It may be dark plum, dark burgundy, etc., its elegance, impeccability is indispensable when working with the most high-ranking individuals.

It should be noted that the division of suits for five types is sufficiently conditionally and does not reflect their actual manifold. Type of clothing should be determined based on the current situation. Of course, all five types of costumes are good in your wardrobe, but this luxury is not available to many women. Those who want to do business for a long time and seriously, at least two or three models that complement each other should be purchased. For example, a stylish professional suit is perfectly combined with a suit for success, and skillfully selected accessories can make a conservative model fashionable.

It should be borne in mind that men and women estimate a business suit in different ways. Studies show that men more like a suit for success, as women look more competent, men older than 55 are preferred by traditional costume with lapels. The second type of costume became almost uniform, as it enjoys the continued success in women - office managers. The suit in the cage gives the illusion of increasing growth. Using saturated and bright colors, a little growth woman is able to draw attention to and look confident. Incorrect selection of shade or size of the picture may emphasize the absence of taste or failure. And although a woman dressed in such a suit seems to be better, a man can perceive it otherwise.

Recommended free, and not tight skirts, which would not be so pulled out when walking or seat. For spring and summer, a light suit is necessary. Recommended colors: ivory, grayish-beige, grayish brown. The suit is lighter, the better quality tailor it should be. Any woman, despite its natural data, can wear a grayish-beige or a grayish-brown suit.

A red suit must be in the wardrobe of each working woman (or at least a red jacket as an addition to skirts). The magnificent neutral color is purple, and dark juicy shades, such as purple tones. Purple can also wear almost any woman.

A large impact on the formation of style is used accessories and additions to clothing. Let us dwell at least on a bag that can say a lot about the hostess.

It is believed that the bag large sizes It is characteristic of active nature with a wide range of and high performance. Usually such a bag easily opens and has many branches.

The raw bag is sophisticated by nature, paying a lot of time for their appearance and toilet. Although they go to work, the bulk of the time is devoted to foreign conversations.

A miniature handbag without a handle (the analog of the cosmetics) is discreet and organized. It put keys, cosmetics, notepad, pen, trifle.

The diplomat is worn by women seeking to emphasize their seriousness and receiving certain moral satisfaction.

The bag is selected shoes and gloves corresponding to both color and material.

Business woman should not wear expensive jewelry At work, there are several items of jewelry in the office. But jewelry must be used only high quality.

The hairstyle of a business woman should be relatively compact. In the work environment, intricate combinations are undesirable. It is not recommended to paint the hair in a bright, trendy color - it harms a business authority. Hair color should be harmonized with skin color and eyes. The most suitable for business woman is the hair of medium length.

Business woman should always look cheerful, decisive, confident. Make such an impression can help cosmetics. Makeup should be inconspicuous and, of course, to harmonize with the color of hair, cut, eye color, face shape. With perfume, as well as makeup, it is important not to overdo it. The smell of your spirits should not be felt at a distance greater than 45 cm. Business women are encouraged to use French perfume solid firms. The owners of such spirits are men's business partners consider the ladies smart and attractive.

The head of the head, in general, faces many ethical problems, especially the one that has just received a guidance position.

How to build a woman with a team with a young leader? Swedish psychologists conducted a special mass survey of a large number of "chefs in a skirt". As a result, a number of tips on how to be the "ideal boss" were formulated. Here is some of them.

Power - This is what one should not trump, and even more so abuse. Use it into suitable moments, but very economically and moderately, preferably in a positive direction, that is, in the interests of subordinates.

Towards predecessor And to what he did, your tact is checked. Try, not attracting attention, collect information about what it was for a person and how subordinates belonged to him. But the information received is intended only for your personal use. In no case do not criticize the former owner of your chair. On the contrary, if something left by him "inheritance" deserves approval, do not hesitate, emphasize this on occasion.

Decision It may be necessary on you on the first day of work on the leading post. Do not panic if you do not know what to solve. Meet the closest assistant or veterans of the company. Everything is known to know and it is immediately impossible. The first solutions are not seen to take after consultation.

Do not be afraid to ask about mother.Employees are not only subordinates and performers, but also partners. Do not be safe to trust them with independent work. Do not be ashamed to admit that you do not know something. Such recognitions do not repel the subordinates, but, on the contrary, increase their role and confidence in you.

Initiative - Very valuable quality for any chef. Do not expect too much from others. Require more from myself yourself, and to the initiative of your subordinates, you are always with friendly and sincere interest.

In your office There may be purely individuals. It is permissible to feel a female hand. Do not be afraid that you will be convicted for service female comfort. Vase with flowers or bright curtains on the window are quite acceptable. Of course, the working office, of course, is not a boudoir, but not a monastery, and bright little things are always pleasant to the eye, tired of the very formal situation. Let your workplace do not resemble a man's workplace, but there is no place to be typically feminine subjects.

What color should be the walls Cabinet? The color of the walls, furniture, office equipment (as well as your clothing) can cause pleasant and unpleasant feelings, you can define your prevailing emotional mood.

White color is perfect color, dream color. He does not push anyone, but also does not carry the information.

Black color is a symbol of uncertainty and gloomy perception of life. If the clothes are constantly dark tones, they might think that you are unhappy, prone to depression, doubt their strength.

Gray is loved by reasonable and incredulous nature that are thinking for a long time before you decide on anything. This color is preferred and those who are afraid of "hang out".

Blue color "says" about modesty, melancholy. People prone to blue color, quickly get tired. It is imperative to feel confident and the benevolence of others. A person who does not like this color usually tries to impress that he is forces, but he is not sure and closed in his soul.

Green likes like people who are looking for a way to assert and afraid to get under someone else's influence. The one who does not like this color is afraid of everyday problems, trying to get away from all difficulties, do not overcome them.

Red color - color of passion. He loves a bold man, volitional, domineering. However, he likes and sociable types. People who have this color causes irritation, very faithful and stable in their relationship, but they have a complex of inferiority, they are afraid of quarrels, prone to solitude.

Brown prefers those who firm and confident, appreciates tradition and loves the family. Those who are unpleasant this color are prone to pride and egoism, these people are hidden and with difficulty go to frank conversations.

Yellow color characterizes calm, ease in relations and intelligence. People who prefer this color are consumed, curious, bold, easily adapt to the conditions, love to like and attract attention to themselves. To whom it is unpleasant - he focuses, pessimistically configured, with difficulty tying new acquaintances.

Of course, this tonal rainbow does not exhaust real tones, the best effect is given halftone, a mixture of various colors. But it is important to emphasize once again that the color of your clothing, walls and the entire situation in the office can tell a lot about the hostess.

In his office take guestspersonally, of course, as far as possible. As a chief, you are more representative than the deputy - a man. Sometimes someone's visit to the company can begin not on time when you are very busy - there is nothing to do anything. Under normal conditions, remember: contacts with people enriched and develop, do not avoid them.

Be always a benevolent, friendly, open and friendly. Without extreme needs, do not emphasize your superiority in a particular area: it does not cause sympathies of others. Everyone knows that you are the chef and deserve our appointment.

There is no need to exist femininity At the bottom, but also masked for nothing. You are different in nature than a man, and therefore do not learn from him to manage. Do not adopt the dry, paper language of men, male gestures and manner. Be consistent in the preservation of your femininity, and success is provided to you.

It is unacceptable to pour anger on the subordinates. It is impossible to talk sharply, in the scandalous tone. But very desirable sincerity and truthfulness of emotions. Therefore, if you really have a reason for discontent, do not hide it. It is always better in the appropriate form to express to someone's displeasure than to suppress it in yourself and save dislike.

Remember that everything is impossible to please. There is always at least one unfriendly. Do not beware about this. But never use your superiority by post and do not takect. Avenue - Pushing the trait of character, it will bring only new enemies.

The new post initially requires a lot of effort, then it will work easier. It is not worth refusing to give up personal life and neglect the interests of the family. Do not sit in the evenings in your office. Subordinates do not like chiefs who try to emphasize their hardworking, measured by hours carried out in the office.

Summarizing all the above, it can be noted that the observance of the rules of etiquette allows a business woman to establish and maintain good relations with subordinates, colleagues and business partners.