Rezeda Suleyman is a young and promising company founded by designer Rezeda Suleyman, which designs and manufactures stylish outfits for Muslim women. The RezedaSuleyman brand was launched in the fall of 2011, becoming the first company to offer a new approach to creating . As Reseda Suleiman herself states: “The clothes of a believer can be modest and stylish at the same time.” She manages to produce collections in which every Muslim woman can find fashion models that emphasize femininity, but at the same time remain modest, strict and completely cover the body.
Reseda Suleiman understands what is expected from the clothes of her sister in faith, since she herself is a Muslim. And she knows how to design and sew it, because since childhood she loves and knows how to select and create outfits, having grown up with her grandmother, a sewing technologist and her mother, a seamstress.
Hijabs and abayas are not at all monotonous and monotonous. Reseda creates bright and elegant muslim dresses to the floor Regardless of whether it is a straight or fitted silhouette, none of them fits the figure so that indiscreet looks offend the girl. Moreover, you can choose dresses for any season and any style. The Sinen model has a very interesting silhouette. It is flowing and free, falling down with interesting draperies. Pinning a wide crease with a brooch can transform it into a straighter, ultra-elegant evening outfit. A duet of a straight, but not tight-fitting silhouette and a lace pattern in the “Lace” dress gives the image the elegance of an evening dress and tenderness. Pair a matching blouse and hijab with a Rezeda Suleyman sundress for a daytime look for the energetic business woman.
Blouses "Rezeda Suleyman" also take into account all the requirements of Shariah. A particularly interesting model in the collection is a blouse with inserts. A quilted panel in a contrasting color gathers the front edge of the wide blouse in the center. The same inserts adorn the sleeves. The cowl collar adds a modern and casual touch.
You can feel cozy at home under a plaid, but look elegant at the same time in the original coloring of the cardigan from Rezeda Suleyman. Tunics and sweatshirts are presented in the most unusual for traditional islamic clothing shades. Young girls can choose a tunic in military style or with an animal print.
Available to Muslim women today, it allows you to remain completely closed and modest, but at the same time have the opportunity to express yourself.
No products from this manufacturer.
Reseda Suleiman is a young designer who conquered Muslim women with outfits. She became known in 2012 when she became the winner of the Islamic Clothes International Muslim Clothing Contest. She is known all over the world, she is famous, but very modest. This is how a Muslim girl should be.
First there was a girl
Reseda Suleiman admits that even as a child she dreamed that the usual hijab would look more interesting and beautiful. That is why, as a young girl, she loved to sort out her mother's outfits and scatter them around the house. Secretly from everyone, she tried on incongruous things and fantasized about what Muslim women would look like in the future.
The school often held creative competitions, in which Reseda Suleiman actively participated. Once she sheathed an inconspicuous top and an old bag with old disks and demonstrated her skills as a young designer. From the age of twelve, the girl began to choose her own outfits, but to a greater extent she preferred very wide trousers and
Muslim fashion
It is very difficult to come up with something extraordinary in a country where women are limited in clothing. Muslim clothing "Reseda Suleiman" is an incredible chance for all oriental ladies who do not want to ignore fashion trends and want to look stylish. If you look into the wardrobe of Muslim women, then there will be no crowded shelves with things. You can not buy a reckless amount of outfits to be brighter and more interesting than others. But all women want to be unique, and Reseda Suleiman was able to prove to everyone that even a hijab can look fashionable and modern.
Inspiration for a young designer
Reseda Suleiman loves traveling very much. She first draws dresses, choosing the right shape and texture. Particular attention is paid to the drawing. Fabrics are made to order according to the sketch, which is created personally by the designer. Only then a real feminine outfit is sewn from this material.
Since the launch of the brand, five selling collections have already appeared. Muslim women and even Russian pop stars are lining up to get Reseda's elegant outfit. This talented girl was able to create sellable clothes all over the world. Rezede Suleyman is a brand that is worthy of attention from all those who appreciate feminine modesty and incomparable elegance.
Reseda Suleiman rarely gives interviews, as she believes that it is modesty that makes a person outstanding. She loves her job, and that is why all her outfits are so beautiful. The woman skillfully combines bright colors. Long dresses and skirts look like royalty. Representatives of the stronger sex also appreciated the efforts of this person and are happy to purchase outfits for their wives. In such clothes, you can easily go to an important event or just take a walk in a picturesque park.
Reseda admits that inspiration follows her everywhere. She is a cheerful person and she enjoys working and giving beautiful and dignified outfits to Muslim women. Lace dresses and bright scarves are the main details that adorn the true woman of the East.
One of the most famous Russian brands of Muslim clothing, Rezeda Suleyman, was on the verge of survival after its founder, Rezeda, left with her family for the UAE, which led to a sharp drop in the quality of clothing and negatively affected the design, RBC writes.
The brand was founded by Reseda Suleymanova in 2012. She was helped to develop the project by her brother Davlet, who, for the sake of this, abandoned his former business - an online dishware store and invested 5 million rubles in a new project.
At first, the fashion house had two small stores in Moscow and Kazan, each of which at first brought a profit of about 1 million rubles a month. After some time, the company began to actively open franchise stores throughout the country.
"By 2015, there were already 15 boutiques and more than 40 Rezeda Suleyman showrooms in Russia - mainly in regions where the Muslim population predominates. The showrooms were especially popular, since the franchisee, in fact, opened a point of issue of goods in their city ", and the Moscow office was engaged in brand promotion in social networks and the Internet. The franchisee only had to provide convenient fitting rooms," the article says. merchandise 50% off retail price.
“The smallest showrooms were bought for 50-100 thousand rubles a month. We earned our own 20-40 thousand rubles there,” Davlet recalls. The entire network sold goods for 8-10 million rubles. per month, net profit amounted to 2-3 million rubles.
Later, Suleymanov decided to register another brand - Uhtishka (Arabic "uhti" - sister) with more affordable prices, and raise the Rezeda Suleyman brand to a premium level. However, the idea failed.
It is reported that Reseda Suleimanova got married and moved to the UAE in 2015, where her husband was invited to work. At first, she came to Russia on short visits, creating a collection at home. However, due to the lack of constant architectural supervision, the percentage of defective products has seriously increased, the fabrics did not always correspond to the plan.
“When Reseda was here, she controlled every button, she chose the fabrics herself, pointed out the shortcomings in the work of the workshop, she could redo everything several times,” Davlet complains.
According to Reseda, with her marriage and the birth of a child, her life priorities changed, and she was not particularly interested in money before, since men should earn it.
As a result, the invited technologist helped to reduce the number of marriages, but the main problem remained: the brand lost the designer. When Reseda had a child, she was not up to dresses, and the brand's fans, meanwhile, were waiting for the release of a new collection and wrote angry reviews on social networks.
"At first, the company tried to recreate models that were popular in the past. "We launched prints with flowers, but the fans were outraged: you had flowers that year, give us something else. They made a shirt dress - the same reaction", Davlet recalls.
Unsold goods began to accumulate in the warehouse, and the invited designers did not correct the situation, because "customers immediately noticed a difference from Reseda's "handwriting." Some of the brand's stores and showrooms have closed, and some franchisees have begun selling clothes from other designers under the Rezeda Suleyman banner.
“I understood that this was the beginning of the end for the brand, but I myself could not provide supplies, so I suggested that our franchisees temporarily buy from other wholesalers,” Suleymanov admits.
It is noted that Reseda, meanwhile, has completely lost interest in "Euro-Islamic" fashion: under the influence of life in the UAE, where wide, non-conformed silhouettes are in use, her own style has also changed.
“When we started, Reseda herself was just moving from secular short skirts to Muslim clothes, and this was expressed in her work. And now she has become more mature, she has gone deeper into Islam,” the brother explains. However, the demand for traditional Islamic clothing in the Russian market is much lower. According to Davlet, more than half of Rezeda Suleyman's customers are ordinary girls who simply like closed feminine outfits.
Now Suleimanov is developing the Uhtishka brand “put on the table”. He invited young designers, attracted 2 million rubles. private investment and invested another 2 million rubles in the project. their money. He released his first collection in September 2016 and sold it through partners (three stores and 15 showrooms), who agreed to change the sign from Rezeda Suleyman to Uhtishka. For six months, it was possible to sell goods for 7 million rubles, operating profit - 1.4 million rubles.
“Over the next three months, we will have to figure out how to further develop stores and what to do with the Rezeda Suleyman brand,” says Suleymanov. This time he intends to focus not so much on production as on retail, to create, in fact, a market place for Muslim clothing.
“Any designer will be able to launch their own line, name products by their name and sell with us. For example, Uhtishka by Rezeda,” says Suleymanov. In addition, he entered into an agreement with a halal cosmetics brand to sell through Uhtishka outlets. In addition to designer clothes, scarves and cosmetics, Davlet plans to sell jewelry and accessories under his own brand. Davlet is not offended by her sister.
“In my opinion, occupying a solid middle segment of Muslim fashion is a win-win option,” says serial entrepreneur Alexander Skuratovsky. - Now there are unpretentious specialty stores with an ethnic tinge in the sleeping areas and very expensive ones, including those that came from England and the Middle East, in the center. Anyone who manages to occupy the middle segment has a chance to create a Muslim Zara or Bershka.”
About Reseda Suleiman:
“We all have a childhood dream. Someone wanted to become president, someone wanted to open an animal shelter, and someone even wanted to fly into space. Children are always full of desires. The whole world seems so simple, and everything in it is easily achievable. As a child, when I thought about my future profession, I imagined myself as a dentist, a hairdresser, and even a psychologist. Time passed, views and interests changed and, apparently, genes made themselves felt.
Hello, my name is Reseda Suleiman. I'm 17 years old. When I was a little girl, I dreamed of beautiful clothes. Now I have an excellent design education and I sew clothes myself.
As soon as I stayed at home alone, I turned out the contents of all the wardrobes and tried everything on myself. She had a special passion for combining seemingly incompatible things. Proudly defiled in front of the mirror - and admired: not with herself, but with her work. When they gave me dolls, I didn’t play with them in the hospital and “daughters-mothers”, but tried to dress them up, creating outfits from small scraps. Noticing my interest, my mother cut out a cardboard doll for me - and every day I “dressed” her with colored paper, scissors and a pencil. Since the age of 10, I have already formed my own wardrobe, sometimes shocking my mother with my experiments. But she, in her wisdom, tried not to forbid, but, on the contrary, to develop in me a sense of beauty. Mom sewed exclusive outfits for me - and I studied with her.
I made the final decision to become a designer after one school competition, in which I had to prepare an unusual outfit. While working on a dress fully embroidered with CDs, I realized that I wanted to dedicate my life to creating beautiful clothes.”
About the brand
We continue the project "Internet conferences with the Muslim community of the Russian Federation". The goal of the project is to provide readers with a new tool for communication with prominent Muslim personalities in Russia to discuss current topics and issues and develop a common opinion.
February 1, 2013 Islam-Today (Islam - Today) answered questions from readers Reseda Suleiman- the head of the design company "Rezeda Suleyman", which develops and manufactures model clothes and outfits for Muslim women.
Reseda chose this area of activity for herself not by chance: her grandmother worked as a technologist at a large clothing factory, her mother sewed beautiful clothes, and Reseda herself showed great interest in patchwork rags from childhood. Noticing her daughter's interest, her mother cut out a doll for her from cardboard, and every day Reseda enthusiastically made outfits for this doll, experimenting. And Reseda began to form her wardrobe from the age of ten, often surprising adults with non-standard, but always beautiful outfits.
Reseda made the final decision to become a women's clothing designer after a school competition in which it was required to create an unusual outfit for a girl. The dress presented by Reseda, fully embroidered with CDs, was recognized by the jury as the best.
Inspired by the first success, Reseda devoted even more time to her favorite hobby, and quickly grew professionally. Recently, Reseda Suleiman became the winner in the Kazan competition of Muslim clothing designers "Islamic clothes".
Today, Reseda is only twenty years old, but she is rightfully considered a rising star in the world of womenswear design.
1. What was your first hijab? (Lina)
Assalamu alaikum, Lina! I want to admit, I started to close gradually. At first, I had absolutely no long dresses, no long skirts, no loose blouses. At first, I wore jeans, and on top of it was a knee-length dress, bought in one of the Moscow stores. But since he had a very immodest neckline on his chest, I put on a T-shirt from below, and only then tied a scarf on my head. The theme of layering is known firsthand to all Muslim women who are forced to wear sundresses with a bolero or turtleneck. At the very beginning, I tied a scarf like a scarf, wore tunics, earrings, bracelets, and used decorative cosmetics. Gradually, I wanted to close more and more, to attract less attention to myself. Skirts, dresses, a lot of scarves began to appear in the wardrobe. I stopped painting. This smooth transition process took about six months.
Hello Irina! To be honest, I don't understand this. After all, the meaning of decorative cosmetics, including nail polish, is to attract attention to yourself. And this clearly contradicts the meaning of the concept of "hijab". I don't mind when cosmetics are used to mask minor flaws, but nothing more. I am for naturalness. A Muslim woman should be the standard of purity. I doubt very much that nail polish will contribute to the creation of such an image.
3. Assalamualaikum wa rahmatullahi wa barakatuhu. I have respect for your craft, because at the sight of even a sea-green hijab, feelings of joy and an indescribable awareness of love for the Supreme Creator awaken for the fact that He directed to the true path and made me realize the beauty of Islam. The most beautiful girls are girls in hijab, at the sight of which the heart truly rejoices. I am almost 27 years old. I live in the south of Kazakhstan. Observant Muslim and looking for observant Muslim woman. Inshallah I will find it. I have a question about dresses, including wedding dresses, and a costume in the Tatar national style. What models do you have? How affordable are they and how much will they cost? We thank Almighty Allah for the boundless mercy and for the Prophet Muhammad (s.a.s.). I ask the blessings of our Creator in your aspirations and zeal on the path of Islam for the benefit of Muslims. (Marat)
Valeikum assalam wa rahmatullahi wa barakatuh, Marat! Thank you very much for such kind words! May the Almighty grant you a beautiful wife. At the moment I have very few wedding models, but I am working on creating them. Inshallah, by the spring-summer I will present some models. I really want the girls to have a lot of choice in this matter.
4. As Salamu Alaikum), in contact I saw a group with your name .. is that you? (Yasmina)
Walikum Assalamu, Yasmina! At the moment, we have one group on VKontakte: vk.com/rezedasuleyman I really hope that you saw it))
5. Assalamalaikum, Reseda. Why is your store with wonderful dresses not in Kazan? (Aigul)
Waleikum assalam, Aigul! Our company store in Kazan is not yet available. But our outfits are exhibited in the Dahlia store, which is located on the 2nd floor of the shopping center on Paris Commune Street. I would like to open my own store in your city. Inshallah, it will happen someday!)
6. How to find Uzbek clothes in Moscow and please give me the address.
To be honest, I've never been interested in this, so I don't know. Try searching the internet.
7. Salam alaikum wa rahmatullahi wa barakatu! I am very glad that I had the opportunity to ask you about the opening of the first boutique in Moscow, I wish you success and well-being, and most importantly, the question is: is it worth using in your brand the current world fashion houses? Everyone wants to have a bag from Birkin or Chanel, at least a copy of it, and stuff like that. is it worth paying attention to, or is the main principle a consequence of their own policy in the design of clothes for Muslim women and not only? thanks in advance. (Aridgi)
Valeikum assalam wa rahmatullahi wa barakatuh! Jazak Allah khairan, sister! I am not a fan of brands and everything connected with it. I think it's stupid and funny. To look “cool” in front of friends and girlfriends, girls give their last money for branded rags. This is far from an indicator of style and refined taste. They walk like stamped Louboutins, with Louis Vuitton bags, in YSL T-shirts. I think every girl should find her own style. Even if she wears a hijab. It can be a sporty style, it can be ethnic, or maybe business. It all depends on what she enjoys and what she is comfortable wearing on a daily basis.
8. Are you married to Reseda? (Amir)
Yes I am married.
9. Do you communicate with secular fashion designers, designers? (Marseilles)
No, I don't know anyone personally. Although I would like to talk, find out their success stories, ups and downs.
10. How do you feel about Turkish Muslim fashion? What Muslim countries do you like to wear? How do you feel about national clothes (Abdullah)
I experience great delight at the sight of traditional clothing. Be it Russian folk costumes with richly decorated kokoshniks, red sundresses, Pavloposad or Orenburg shawls, or Caucasian outfits with metal belts, long hanging sleeves and luxurious embroidery, or if you consider any other national costumes. Each nation has its own color, its own culture, and this is wonderful. Time goes by, clothes change. Turkish style is immediately noticeable. His distinguishing features are silk scarves and long coats. I like the way Turkish women dress. The only thing I don't quite understand is why lately they are shortening the length of skirts and dresses. The clothes of Indonesia and Malaysia are distinguished by the abundance of all the colors of the rainbow, the use of their ancient technique of painting fabrics - batik. I don’t mind at all when some people develop their own recognizable style over the years. This is due to history, climatic conditions. The main thing is that the clothes do not go beyond the limits set by the Almighty. And we should not forget that clothes should be modest and not draw attention to the female body.
