Timberlands Timberland. Color: beige. Material: natural nubuck.Season: Autumn-winter 2018/2019. With free shipping and...

Women's Timberlands
Timberland
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Women's boots
Timberland
TBLA1SM5W

Timberland boots. Color: beige. Material: natural suede. Season: Autumn-winter 2018/2019. With free delivery and fitting on...


Sports men's boots
Timberland
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Timberland trekking boots. Color: yellow. Material: textile. Season: Autumn-winter 2018/2019. With free delivery and fitting...


Women's boots
Timberland
TBL8331RW

Timberland boots. Color: beige. Material: natural nubuck, split leather. Season: Autumn-winter 2018/2019. With free shipping and...


Women's Timberlands
Timberland
TBLA1SXOW

Timberland boots. Color: beige. Material: Genuine Leather.Season: Autumn-winter 2018/2019. With free delivery and fitting on...


Women's boots
Timberland
TBLA1S9ZW

Timberland boots. Color: beige. Material: natural nubuck. Season: Autumn-winter 2018/2019. With free delivery and fitting on...


Men's Timberlands
Timberland
TBLA1QXSW

Timberlands Timberland. Color: yellow. Material: genuine leather. Season: Autumn-winter 2018/2019. With free delivery and fitting...


Men's Timberlands
Timberland
TBLA1VXWW

Timberland boots. Color: yellow. Material: natural nubuck. Season: Autumn-winter 2018/2019. With free delivery and fitting on...

Men's boots
Timberland
TBLA21MCW

Timberland boots - brand origin: USA - production: Cambodia - material: upper - textile, genuine leather, lining...

The history of Timberland does not date back to the depths of past centuries, but this American brand is famous for the high quality of its product and the loyal love of consumers in almost every corner of the globe.
And you may not see skinny models strutting down the catwalk in stylish yellow shoes during high fashion week, but, nevertheless, these shoes flaunt in the British Design Museum and one of the most expensive stores in the world - Selfridges (London) - does not hesitate to sell them ).

“Yellow boots”... For many residents of our country, the song of the same name by Zhanna Aguzarova immediately comes to mind, but when answering an associative question about “Yellow boots”, 90% of Americans will begin to talk about the Timberland brand, which is a global manufacturer of not only famous shoes, but also clothes, watches and even swimming trunks.
The author and creator of the brand, Nathan Schwartz, was from Odessa and grew up in a very poor family. When the First World War began, they collected their modest belongings and went to the United States in search of a better life, stability and wealth, but the “promised land” could only offer the Jewish family an endless struggle for a piece of bread.

It so happened that the Schwartz family business was shoe making, and young Nathan had no choice but to go to work as a shoemaker, so as not to break traditions. In 1918, Nathan became an apprentice in a tiny shoe shop and began doing what he was supposed to do: cutting leather, cutting out soles and sewing shoes.
He worked his ass off for 34 years before, at the age of 50, he bought shares in a nondescript shoe factory in the town of Abington, Massachusetts, with his hard-earned money. Three years later, he bought it outright and, together with his sons, produced shoes for another ten years without any special aspirations or ambitions to make a fortune or become famous for centuries.

“If a person buys Timberland shoes once, he will wear them constantly. He will feel her energy. Our consumer is a free person, full of energy feeling like himself."

For almost ten years, the factory made shoes for private leading brands, and perhaps this story would not have ended with anything remarkable, if not for a great insight, supported by undoubted talent: in 1965, Nathan and his sons came up with and implemented a revolutionary technology for seamlessly connecting rubber soles with leather upper of the shoe (using a special press), which made it waterproof. And already in 1973, the first “guaranteed waterproof” yellow leather boots under the Timberland brand appeared. Why was it chosen yellow? There are two versions, each of which claims the truth with equal zeal.

The plant that Schwartz acquired produced specialized shoes for woodcutters, and the bright yellow color was used as a protection: too often in the dark, workers would drop logs on each other's feet. Plus, the symbol of the brand is American oak, and the name itself is nothing more than a combination of two words - timber (wood) and land (earth).

The second version is strikingly different from the first. According to the current head of the company, Jeffrey Schwartz (Nathan's grandson), when the first pair of shoes was made, everyone was so concerned about its quality and the work process, namely: how to make the shoes 100% waterproof; what is the best way to treat the leather and what threads to use; which stitch and laces to choose. But no one began to discuss the future color, completely immersed in solving related problems. And when asked why yellow was chosen, Nathan answered something from the series: “It just happened.”

But in any case, we love and recognize these excellent boots exclusively in this color scheme, with an obvious minus light shade Well-thought-out marketing has turned into a feature and a definite plus. Demonstration of how easily dirt can be removed from the surface of shoes delighted millions of customers. This pitch was developed by a cunning Italian who played a key role in the fate of the Schwarz dynasty.

He appeared on Nathan’s doorstep like a bolt from the blue and bought all the shoes that were available at the factory. And this is 900 pairs. A year later he returned and said that the shoes were a huge success in Europe and he wanted to buy more.

In Italy, he ran an advertising campaign in which Timberland boots were subjected to all sorts of tests in extreme weather conditions. However, even after them, the shoes, clean and dry, hung on the clothesline; The slogan read: "If you love Timberland, treat them as badly as possible." Thus, the brand gained popularity in Italy, stores selling Timberland shoes began to open there, and yellow boots began traveling around the world. By 1980, there were already about a hundred stores outside the United States, and in addition to yellow shoes, other technological and model developments appeared.

“For me, business is deeply personal. Because Timberland is our family business. My father at the factory could work on any equipment. Even when he had free time, he fiddled with a piece of leather in his hands, thinking about how to improve its quality. Therefore, we can safely say that our soul is invested in our business.

The company's designers say that white-collar workers are willing to spend three hundred bucks for one pair in order to look no less stylish and respectable on weekends, and those who have become true fans of this brand are offered to put the owner's name on shoes and replace them for free worn out sole. First collection men's clothing Timberland launched in 1988, and it is also designed for outdoor activities or sports. The combination of innovative technology and high quality continued the tradition for which yellow shoes were famous.


The history of the Timberland brand is yet another proof of how perseverance, talent and belief in one’s ideals can lead each of us to success and fulfillment of the most cherished desires. Over the course of several decades, the company has grown from an inconspicuous factory into a global standard that promotes an active lifestyle and a certain style, offering the buyer quality based on advanced technologies. Now Timberland, like large fashion brands, has several lines of clothing and shoes, its own design bureau, its own catalogs and company stores.

The yellow color, classic for the Timberland brand, has been included in many of the company’s collections over time. Yellow Timberlands are chosen by self-confident people who are always ready for adventure. This does not mean that a preference for yellow indicates a tendency towards adventurism. Shades of yellow are rather joyful and positive, they are full of anticipation of meeting interesting...

What do yellow Timberlands go with?

Yellow Timberland boots always look stylish on both men and women. Of course, they can hardly be called shoes for business lunches and special occasions. But they are indispensable for walks and meetings with friends. Yellow color always sets the tone for an image. It looks great with denim. With other colors, when choosing clothes, you need to be more careful so as not to overdo it with brightness. The combination of yellow and purple looks very good, as well as deep green and khaki. You can match the yellow Timberlands with a scarf or bag - it won’t be too much, the main thing is to maintain the tone. One more important feature yellow boots - thanks to their stylish look and bright color, they are appropriate for any season.

Where to buy yellow Timberland boots in Moscow?

You can buy yellow Timberland boots in our online store website. To do this, place an order on the website. You can also come to our showroom where you can try on the model you like.

10 facts from the history of the Timberland brand:

  • The Timberland company was founded in 1952 by Nathan Schwartz, the son of emigrants from Odessa. His father was a shoemaker all his life, and Nathan also knew this craft very well. So the yellow boots were made by a real professional.
  • Timbers have always been very advanced shoes. In 1965, these boots created a real revolution thanks to a unique technology that made it possible to connect the sole of the shoe and the leather upper without the use of threads. The result is truly waterproof boots. IN original model there were 39 parts that were held together in 80 steps.
  • One of Timberland's latest unique technologies is called Sensorflex. This is the sole of the boot, which consists of three layers: the hard upper one supports and stabilizes the foot, the intermediate one serves for shock absorption, and the lower one, thanks to flexible grooves, instantly adapts to any surface. The best part is that boots with such cool soles sell for affordable price! For example, these leather sneakers cost $100 (in Russia – $150).
  • The classic yellow color was not chosen by chance. It worked as an additional advertisement: shoes were deliberately dirty, and then easily cleaned - and it was clear to anyone that these tanks were not afraid of dirt :)
  • However, there is another version, according to which the yellow color was chosen for safety reasons: shoes bright color is noticeable and reduces the risk of someone stepping on your foot or dropping something heavy on it. It is clear that this is relevant for those who work in some dangerous industry (for example, logging). This version is supported by both the brand name (timber – “wood”, land – “earth”) and the branchy oak as a logo.

  • The Italian Giuseppe Veronesi introduced yellow boots to Europe. In 1979, he bought 900 pairs of boots from the Schwartz company, and a year later he returned for an even larger batch. In Italy, the sale of Timberland was accompanied by a large-scale advertising campaign, during which the boots were subjected to all kinds of tests in extreme weather conditions. And the campaign slogan was: “If you love your Timberlands, treat them as badly as possible” :)

  • In the 1990s, yellow Timberlands became popular among hip-hop artists. This music was then gaining popularity with all its might - therefore, the boots quickly conquered the whole world. Today, Timberland fans include Pharrell Williams, Jay Z, Rihanna, Cara Delevingne and many other celebrities.








  • In 1990, Timberland became the official shoe supplier for the annual Iditarod Trail Sled Dog Race in Alaska.

  • Timberland often comes up with all sorts of interesting collaborations. For example, in 2011, the company, together with ex-Beatle Ringo Starr, released 75 pairs of unique shoes. All plastic elements in them were made from recycled materials, and proceeds from sales went to charity. Among the latest joint projects is the collaboration between Timberland and the Italian brand Marni.

Widely advertised and known to everyone, even those who have never worn them, Timberland brand boots are clearly intended for everyday wear. They are not smart or elegant - they cannot be worn with a suit jacket or dress. These are, rather, sports, hiking or work shoes, and they are intended to be worn in extreme conditions by people who spend a lot of time on their feet. Similar properties are typical for clothing from this brand. But in the designated consumer niche, this product is considered almost ideal. Its production concentrates on properties that ensure maximum durability, strength, water resistance, comfort and other important qualities. How did the manufacturing company manage to create a unique product, especially in the conditions of the American market, which is saturated with high-quality and affordable shoes? This is what the story will be about.

The Schwartzes are going to America

Historiographers like to remember that the founder of the Timberland brand was born in the Russian Empire, in the glorious city of Odessa, and this is true. The Schwartz family was engaged in shoemaking, and this is also true. However, little Nathan hardly had time to remember the beauty of the Big Fountain, take a walk along Nikolaevsky Boulevard and look at “Duke from the Hatch”, because he left South Palmyra at a rather tender age. The Schwartzes, in search of a better life, emigrated to the North American States even before the start of the World War, not to mention the revolution. At the age of sixteen, in 1918, Nathan was already working as an apprentice in a shoe factory, and not a handicraft one, as in Odessa, but in a real factory. There was no support, America was not as hospitable as expected, and the family could barely make ends meet. Looming ahead was the prospect of working hard for his master for the rest of his life, gradually making a career as a humble worker. Actually, for the first 34 years of his stay in the United States, Nathan Schwartz followed this fate.

Factory owner

And yet America, with all the severity of its attitude towards its new citizens, has always given them a chance to show private initiative, which, obviously, lies the secret of the economic power of this country. Nathan Schwartz, saving and denying himself everything, by 1936 was able to save up money to purchase part of the stake in the company where he worked - The Abington Shoe Company, and even within three years became its owner. Perhaps he was helped in this by the crisis, which sharply reduced the cost of many companies, but the fact is that not every ordinary employee was able to achieve such results. The factory, located in Abington, Pennsylvania, made good boots, but it was only known local residents. There have always been many such enterprises in the USA. To stand out, some unique product was required.

How the boots were designed

The history of the Timberland brand is not a story of instant success, the result of a lucky idea that visited someone's smart head. Rather, it is a saga of hard work, difficult quests and doubts. But there was an idea, of course, and it was to create special boots that combined all the most popular consumer properties. Nathan Schwartz was already 52 years old when he began to solve this problem. As the entrepreneur’s son recalled, his father and grandfather worked very hard and constantly discussed the design of their new product from a technological point of view: what kind of leather should be so that it does not get wet and at the same time does not tan in the cold, what kind of threads are best suited, and what kind of make rivets, without which such boots, of course, could not do.

The result was a regulation developed by the Schwartzes, which provided for eight dozen sequential operations to assemble 39 elements.

“They’re yellow!”

The main technological discovery of the Shvartsev company was a unique method of connecting the sole to the upper (1965). The classic approach involved stitching that ensures high strength (simple glued joints usually lead to the fact that after several soaks the integrity is broken and the boots “beg for porridge”). On the other hand, the thread did not provide a continuous, reliable, airtight barrier to moisture. The use of a powerful press solved this problem. As for the material, after long search and experiments, silicone-impregnated leather, tanned in a special way, was chosen. Everything was thought out: triple seams with nylon threads, special rivets that are resistant to corrosion, comfortable insoles, and a multi-layer sole. Only the color, as it seemed to one of Schwartz’s grandchildren, let us down. The boy didn’t even want to try on the prototype of a mass product in 1973. “They’re yellow!” - he exclaimed.

Marketing Veronesi

Yes, the color was not that bad, but somehow unconventional. There were stocks of leather, and large ones; it was not possible to repaint it due to the intricacies of the production technology, and explaining to each buyer why it is like that is a tedious task and not always effective. At first, sales of Timberland brand shoes (with a hint of lumberjacks) were not impressive, despite all its advantages. The problems could be solved with the right marketing presentation of the product.