When L'Oreal Paris founder Eugene Schueller invented the brand's first dye, he hardly imagined that platinum blonde will be one of the most sought after hair shades. It has not lost its popularity to this day: it is not for nothing that it is chosen by the most fashionable girls like Natasha Poly, Sasha Luss or Agyness Deyn. How to achieve platinum blonde at home and how to care for it, says L'Oreal Paris international colorist Christophe Robin.

I've been coloring models' hair for 20 years. I believe that platinum blonde is the shade that is always relevant. It’s good because it leaves a lot of room for experimentation: firstly, it goes with almost all shades of clothing, and, secondly, you can match it different options makeup - from a make-up in the style of the 30s, which has several bright accents, to grunge, the center of which is often the eyes. It is also the most photogenic shade, which is why such actresses and models as Sasha Luss, Lara Stone and Natasha Poly love it so much.

Who suits platinum blonde?

The thought of becoming a platinum blonde has visited, perhaps, every girl without exception. Not everyone decided to do so, but if they did bring the matter to the end, they either immediately repainted it back, or remained faithful to the new color, carefully watching out for regrown roots.

To avoid erroneous dyeing and not cause unnecessary damage to your hair, let's figure out who suits platinum blonde.

First of all, it is ideal for women with light (green, gray or blue) eyes and pale skin. Look at models Sasha Luss and Lara Stone. Or Agyness Deyn's famous hair color. Now she has grown her hair and become a brunette, but her most famous photo sets were taken during the time of platinum blonde. Rebel Miley Cyrus plays with color every now and then, but “cold” blonde certainly suits her.

Those who decide to dye their hair should understand that the first reaction to platinum blonde may be shock. It may seem to you that the face has lost all framing and has become “transparent”.

More suitable for natural brunettes dark blond- it will not cast yellow and is easier to maintain. If your natural hair color is very dark, and also... brown eyes, then it’s better to give up the idea of ​​becoming a blonde. Your hair will remember its original color and strive to acquire a yellow tint.

How to dye your hair blonde at home

It is worth remembering that platinum blonde is one of the most capricious hair shades. It is very difficult to achieve the ideal color: get ready for the fact that you will need to lighten your hair several times. It is worth touching up the roots once every two to three weeks.

Coloring rules:

  • A few days before dyeing, apply oil to the entire length of your hair - it is now available in the assortment of any cosmetic brand. And go to bed. In the morning, wash your hair, wait until the hair gets dirty again at the roots (for some this will happen in the evening, for others the next day) and only then start coloring. The accumulated natural sebum (fat) will protect the scalp.
  • Read the instructions carefully. It is important to first apply the dye to the ends and lengths of the hair, and after 15-20 minutes - to the roots.
  • Do not forget to carefully paint the back of the head and vellus hair around the perimeter of the face and neck and the back of the head.
  • After applying all the dye to your hair, massage it thoroughly from roots to ends.
  • After dyeing, be sure to use a hair mask (usually it comes with the dye).

Achieving platinum blonde can sometimes be very difficult. The main enemy of such a noble, pleasant color is the natural yellowness of the hair, which appears over time even with strong lightening. This problem is most often encountered by women who have dark hair and dark skin. Only a few Scandinavian girls can boast of blond hair: it is thanks to them that the second name for platinum blonde appeared - Scandinavian blonde.

How to make your hair platinum: preparation

Before you move on to dyeing your hair platinum, you will need as much as possible. If you have dark hair, then you will have to carry out the bleaching procedure twice, using 4-6 tones of lighteners. It is advisable to take breaks of 1-2 weeks between lightening. To the owners light shades hair (brown, red, blond) you will need a lightener of 1-2 tones. If you have naturally very light hair, you won't need to bleach it.

Platinum glitter

To achieve a platinum hair color, you can use two types of dyes: tint balms(shampoos) or permanent paints. The first product will cause less damage to your hair than dyes. By and large, it doesn’t matter what brand of paint or balm you use. If you use a balm, you will simply need to apply it over the entire length of your hair and leave it on for 15–20 minutes. Usually appearance such balms do not correspond to the real shade on the hair - you can find both blue and blue liquid in the bottle with balm purple flowers! Don't worry! It is the purple color that will give a platinum tint to the hair.

If you are using permanent paint platinum color, remember that it can only be used on bleached or very light hair. Otherwise, you will only ruin your hair without getting the desired color.

Platinum blonde care

If you think that after coloring your hair you can forget about caring for and maintaining the color, then you are very mistaken. Firstly, platinum blonde requires careful and daily care. Secondly, you will have to forget about sunbathing, since ultraviolet light will quickly minimize the platinum tint, returning the natural yellowness of bleached hair.

To maintain platinum hair color, you will need to constantly touch up your hair. You can use platinum shade balms at least once every 2 weeks.

Platinum hair color came into fashion at the beginning of the 20th century. Hollywood film stars, including Marilyn Monroe, often appeared with him. Their images are relevant among modern fashionistas who dream of becoming like the idols of generations.

Who does platinum go to?

Cold platinum color must be selected taking into account the color type. Otherwise, the image will come out awkward and funny. It is ideal for "winter" with pale, transparent, porcelain skin and blue, light blue or gray eyes. There may be a pink or peach blush. In rare cases, a combination of platinum with brown or green eyes is allowed - if the hair and skin tone fully meet the requirements. As for the original hair color, the best “platinum” girls come from fair-haired ones - new image makes them brighter, more mysterious, sexier.

A woman’s age also plays an equally important role. Platinum shades will suit young girls who prefer cascading or torn haircuts. But we advise older women to take a closer look at natural blonde tones. Platinum here can only be in the form of thin strands.

Platinum shades

Platinum hair color can be varied. Here are some variations.

Platinum blonde

Platinum blonde is dazzling and bright. Ideal for both long and ultra-short hair.

Platinum silver

Clean and beautiful color with metallic notes. It can be achieved using semi-permanent dyes or tinted silver shampoo. The composition does not need to be kept for long. Remember, platinum absorbs extraneous tones very quickly, so for a natural shade without the effect of gray hair, just wait literally 10 minutes.

Platinum blonde

The light brown tint in platinum hair looks very interesting. Being a little darker than the previous options, it resembles sun-bleached strands. This is perhaps the most natural version of platinum that spring/summer color types can experiment with.

Pearl Platinum

Cool blonde color with a touch of mother-of-pearl.

Platinum-ash

The cool ash platinum color has a grayish tone that makes it look like gray hair.

Platinum staining - features of home transformation

The biggest downside to platinum shades is that they are incredibly difficult to achieve at home. Only an experienced colorist can choose the right dye, taking into account the color type and original hair color. But lack of experience often results in blonde hair with a yellow tint.

If you decide to dye your hair at home, get ready for multiple lightenings (2-3 times), especially if you are a brunette or brown-haired woman.

To avoid various misunderstandings, strictly follow our instructions:

Step 1: Bleaching

For this purpose, hydrogen peroxide solutions are used. They come in three types:

  • Aqueous solutions (low peroxide content) are suitable blonde hair. This is the most affordable remedy that you can buy at the pharmacy or prepare yourself;
  • Oil solutions - created for chestnut and chocolate strands. Their oil base is less damaging to the structure;
  • Powdered lighteners are the most powerful products used for black hair that is difficult to lighten.

Mix the mixture in a bowl and apply it to dry hair, dividing it into partings. If there are regrown roots, then you need to start with them. If the strands are uniform, lubricate the entire length. Wait for the time indicated in the instructions and wash your hair with shampoo.

Attention! Don't forget to test for an allergic reaction. To do this, apply the solution to the crook of your elbow or wrist. If there are no negative effects, you can safely move on to lightening.

Step 2. Coloring

The dye that is applied to the hair after bleaching will give it the desired shade. You can choose permanent or semi-permanent dye, or you can use a tinting balm.

Among the most the best means can safely be attributed:

  • Color Naturals by Garnier 111 - Platinum Blonde;
  • Color Sensation from Garnier 111 - Ultra blonde platinum;
  • Palette Intensive Color A12 – Platinum blonde;
  • L’OREAL Prodigy 10.21 – Platinum light blonde pearlescent lightening;
  • Londa Professional 10/8 – Pearl blonde;
  • Londa Professional 10/81 - Pearlescent-ash;
  • Matrix Socolor Beauty 10AV – Pearly blonde;
  • Matrix Socolor Beauty 10P – Pearlescent blonde;
  • Wella Koleston Perfect 10/88 – Bright, intense pearly blonde;
  • Wella Koleston Perfect 10/16 – Vanilla Sky;
  • Wella Koleston Perfect 11/0 – Extra bright blonde;
  • Estel High Blond DE LUXE 100 – Natural ultra blonde;
  • Estel High Blond DE LUXE 116 - Ultra ash-violet blonde;
  • Wella Koleston Perfect 12/16 – Ivory;
  • Matrix Socolor UL-N and 11N – Ultra blonde;
  • Londa Professional 12/81, 12/0 – Special blondes;
  • L’OREAL Préférence – Super blonde;
  • Palette E20 – Brightening;
  • Color Naturals EO - Super blonde;
  • Garnier Color Sensation E0 – Decolorant;
  • Wella Color Touch 10/81 – Blonde with lamination effect;
  • Matrix Color Sync 10V, 10P, 10A – Blonde with a glazing effect.

How to care for platinum shades?

Caring for platinum hair after dyeing is one of the most the most important conditions. To avoid yellowing and pigment washout, follow these tips:

  • Tip 1. Wash your hair with a special silver shampoo.
  • Tip 2. The conditioner and mask should also contain a purple undertone.
  • Tip 3. Make masks regularly for colored or damaged hair.
  • Tip 4. Avoid home remedies based on oils and herbs - they cause yellowness.

Make-up, haircut, wardrobe for platinum blondes

With platinum-colored strands, haircut, make-up and clothing require special attention. It is advisable to choose textured haircuts (pixie, garcon or bob). A bob with pointed ends and straight bangs to the eyebrows is also suitable. Girls who prefer average length hair and long hair, we recommend a cascade, ladder or aurora. The main thing is that your hair is healthy. A slurred hairstyle with split and burnt ends will not make you look any better.

Let's move on to makeup. For every day, choose natural tones - makeup should be as natural as possible and well shaded. It is better to replace black mascara with brown one. Take care of your eyebrows - they should be perfect! For evening, black eyeliner and bright red lipstick are acceptable - they will bring you closer to the image of Hollywood film stars.

And the last thing is clothes. In the wardrobe of a platinum blonde, items of cool colors must predominate:

  • Pink;
  • Grey;
  • Marsala;
  • White;
  • Blue;
  • Black;
  • Blue;
  • Lilac.

Finally, look at the photos that will help you create a new style.

Platinum hair color looks incredibly bright and stylish! And if you have been dreaming of changing your image for a long time, be sure to take a closer look at this fashionable coloring. If previously only a few dared to make such drastic changes, now many actresses, singers and top models choose platinum blonde. Cara Delevingne turned to trendy coloring, Kristen Stewart, Zoe Kravitz and Kylie Jenner.

A cool shade of blonde makes facial features more expressive, and the beauty image brighter, bolder and more impressive. With this hair coloring you will definitely attract the attention and looks of others!

When dyeing, the strands are first lightened, and then the dye is used. the desired shade. You can choose ash, pearl or silver undertones depending on your wishes. But immediately be prepared for the fact that platinum blonde requires careful care. Even a couple of millimeters of regrown roots will be noticeable, and you will have to constantly repeat the touch-up procedure. But you can experiment and do your hair in balayage technique or strobing using a platinum tint if you don’t want to resort to a solid monochromatic coloring.

Platinum blonde - fashionable coloring hair

It is important to understand that platinum blonde is not for everyone. This cool shade goes well with pale or fair skin peach-colored faces. But this option will not suit dark-skinned beauties at all and will look out of place. The easiest way to dye your hair platinum is for fair-haired girls, but beauties with brown or completely dark hair will not have it easy - to achieve the desired shade, you will have to bleach the strands several times. Every hair will experience such stress and as a result, you can end up with unkempt, brittle curls.

Platinum blonde - many women dream of this hair color. In the photo he looks incredibly stylish and noble. However, obtaining it will require a lot of effort.

Sparse hair beautiful like a boy
braid platinum blonde cold
palette mask


If you are determined, it will not hurt you to familiarize yourself with the information below.

The agony of choice

Platinum hair color is the purest shade of blonde, but at the same time the most insidious. The photo shows that it is not suitable for every girl. And this is not just a matter of color type discrepancy.

Platinum is a cool color, without traces of yellow or red. Therefore, girls of cold color types - winter and summer - can safely decide on it. The main criteria here are as follows.

  1. The skin is light, perfectly smooth, pinkish or peachy.
  2. Hair - the lighter it is, the better. Platinum pigment adheres especially well to light brown color hair. Dark-haired young ladies should either abandon this shade, or prepare for the fact that they will have to lighten their hair several times, which can ruin their hair.
  3. Eyes – bright or light blues are best. But this does not mean that beauties with green, brown, even black eyes cannot try to achieve their ideal. The main condition is that the skin is light.


It is ideal if a woman has expressive facial features, otherwise her face will be invisible against the backdrop of too noticeable hair. And of course, girls who prefer platinum hair color are predominantly young people. They can easily afford bold, extravagant, daring looks. The older the woman, the more natural shades are preferred for her.

Who definitely does not suit platinum hair color are women with dark skin: dark, olive, golden. It is better for them to prefer golden, linen light shades.

If we look at a photo of platinum-colored hair, we can highlight the following variations:

  • silver – a cool shade, very close to gray hair, with a slight blue tint;
  • ashy – light tone with a slightly grayish tint;
  • light brown - among all the shades, platinum is the warmest, reminiscent of sun-bleached hair, only without the characteristic yellowish impurity;
  • pearl – cold tone with a pearlescent tint.

Our readers told and showed.

Selection of basis

Store shelves are full of various hair dyes, but don’t rush into purchasing. A high price is not a guarantee of quality. They are considered the best.

  1. Loreal Preference Recital. Guarantees uniform coloring of hair in accordance with the color indicated on the package.
  2. Wellaton Wella. Gives a long-lasting shade, thanks to its creamy texture it is evenly distributed and easy to apply.
  3. Garnier Olia. An excellent dye, which, according to reviews, gives not too uniform, but really beautiful platinum hair color. There is a wide selection of palettes for blondes.


Platinum tint is also present in paints:

  • London Professional;
  • Estel;
  • Palette;
  • Schwarzkopf Color Mask;
  • Syoss.

Garnier Color Naturals paint (shade 111 - platinum blonde) has earned good reviews. Compare hair color before and after.





Best images

Let's see a photo of how beautiful platinum blonde hair color looks.

  1. Long curls in this color will gain additional volume thanks to the light strands. An original styling can be done by just braiding a few curls into a loose braid.
  2. A cascade haircut with highlights using platinum shades looks very impressive. Look at the photo - the hair color turns out to be casual, and light curls, laid in thoughtful chaos, look easy.
  3. Strict ash platinum is suitable for long straight strands. The hair color goes well with a multi-level haircut, styled in a slight mess. This look is preferred by ladies who choose a bohemian style.
  4. It is better to dye long, thick strands with a classic cool blonde. The sexy shade will add alluring appeal to the owner of a luxurious mane.
  5. A classic, relevant at all times - the image of Marilyn Monroe. Large light curls, styled in waves, look incredibly erotic.

Features of transformation

Women who want to know how to achieve platinum hair color should understand that this shade is one of the most difficult and capricious. You should be prepared that you will have to lighten the strands, possibly several times.

After the coloring procedure, be prepared to tint once every two weeks to maintain the desired shade.

Before tinting, the strands are lightened. For this purpose, various means and compositions are used. They come in three types.

  1. Water-based, containing a low percentage of peroxide. Used for initially light hair.
  2. Oil solutions - suitable for dark (chestnut, chocolate) strands. Oil base allows the hair to avoid severe damage.
  3. Powders are the so-called “heavy artillery”. Suitable even for black curls or those that are difficult to lighten.

When deciding to lighten your curls, do not forget about the harm that is caused to your hair and scalp. Therefore, it would be a good idea to test the solution for tolerance before the procedure by applying a small amount to a sensitive area of ​​the skin.

The phase following the lightening process is painting. Remember that platinum blonde hair color, as in the photo, can be achieved by dyeing only bleached curls. Depending on the base and quality of the coloring agent, the degree of pigment penetration, color fastness, and durability vary.

How to make beautiful pure platinum hair color at home? It's not easy, but it's possible.




You will need the following tools:

  • rubber gloves;
  • clamps;
  • comb;
  • bowl for paint;
  • brush for applying the product.

Coloring technique.

  1. Part your hair into four parts and secure each with clips.
  2. Mix the paint in a bowl as directed in the instructions.
  3. Put on gloves and pick up a brush.
  4. Start painting. The strands should be dyed from the roots to the very ends.
  5. Remove the clip from the front, separate a small strand, and color thoroughly.
  6. In the same way, paint all the strands in the front of the head.
  7. Move to the back of the head. Remove the clip and part your hair sideways from the top of your head. Paint the strand on both sides.
  8. Similarly, paint all the strands in the back of the head.
  9. Leave the pigment on your hair for as long as indicated in the instructions.
  10. Rinse off the dye and rinse with slightly warm water.

You need to not only know how to get the desired platinum color, but also how to make it last longer on your hair without damaging your hair too much.

To this end, a few days before coloring, start using emollient oil, applying it before bed. It needs to be washed off in the morning. After dyeing, do not forget to make a restorative hair mask.

After the magical transformation into platinum blonde, you will have a long and difficult struggle for beautiful hair. This struggle requires compliance with the following stages.

  1. Regular use of products for colored curls. They allow you to avoid yellowness and preserve the shade longer.
  2. Using tinted shampoos - help get rid of yellowness;
  3. Minimizing stress on strands - forget about stylers and hot air dryers;
  4. The use of masks, conditioners, balms - bleached hair need your attention and protection.

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